Red Apple Marketing Services

Red Apple Marketing partners with clients to act as a part of their marketing team for both Search Engine Marketing and Lead Nurturing Programs.

Search Engine Marketing Programs:

We bundle paid search, website conversion tuning and search engine optimization into a completely outsourced service. Each month, we:

  • Create and manage your paid search campaigns, with an eye on constantly improving results.
  • Advise you on ways to enhance engagement and conversion activities on your Website – so we capture contact information for the visitors we bring, enabling your sales force to follow-up with them.
  • Engage search engine optimization (SEO) techniques to improve your organic search engine position.
  • Integrate search engine programs into your sales force automation system to drive search campaigns that produce sales opportunities.
  • Deliver a comprehensive Search Engine Marketing (SEM) Dashboard, so you know exactly how well this channel is performing for you.
  • We also provide supporting services, like engagement asset creation, to kick-start or enhance the results of your online lead generation.

Lead Nurturing Programs:

We bundle segmentation analysis, drip and periodic campaign creation/execution, and lead scoring into a completely outsourced service. We:

  • Advise on selection and implementation of lead nurturing technology.
  • Create targetable segmentation of marketing leads based on marketing and sales input.
  • Create and tune Lead Scoring models to determine when leads are ready to hand off to sales for follow-up.
  • Design segment-specific drip campaigns which nurture web visitors from merely interested in your solution to being sales-ready.
  • Assist in the development and launching periodic campaigns to appropriate lead segments.
  • We also provide supporting services, like engagement asset creation, to kick-start or enhance your drip campaigns.