Increase The Number and Quality Of Your Online Lead Stream
Red Apple Marketing provides online lead generation and nurturing services that help B2B high technology start-up and emerging growth companies increase the number and quality of their sales leads. By attracting quality visitors to your website, converting them, and then nurturing them into sales prospects, we help you meet revenue goals while freeing up your marketing staff to focus on other high priority areas. We specialize in search engine marketing and nurturing programs for B2B high technology companies with a complex sales cycle.
We Approach Things Differently
Red Apple Marketing’s closed loop marketing approach optimizes to actionable sales opportunities.
Our view is that Search Engine Marketing (SEM), Lead Nurturing programs and sales processes need to be interconnected to get the most value for your marketing dollars.
We bundle paid search, website conversion tuning and search engine optimization into a completely outsourced SEM service. At Red Apple Marketing, we apply a four step process to SEM – Appear, Attract, Inform and Convert. We’ll help you appear in relevant searches, attract traffic back to your Website, inform targets with relevant content and convert them into leads.
We also bundle segmentation, drip campaigns, and lead scoring into a completely outsourced Nurturing service. We apply a three step iterative process that begins with segmenting the lead flow for precision messaging, engaging in both buyer decision-driven drip and periodic campaigns, and then score the lead based on responses as well website activity. In this way, sales gets a lead that is focused and actionable on a specific product or need.
Some people think of each one of these steps as a separate set of tasks. We think of them as a strategic marketing channel that can deliver a consistent lead stream, if done correctly. And, everything we do is measured from website analytics to your nurturing systems right through to your salesforce automation solution so we can track and continuously improve your results.
Red Apple Marketing’s closed loop marketing approach optimizes to actionable sales opportunities.